Top 5 Personalization Apps on Unified Platform in El Salvador in Q4 2022

During Q4 2022, the performance of the top 5 personalization apps in El Salvador on a unified platform showcased a mix of growth trends in downloads, revenue, and active users. Here’s a detailed look at each app’s performance:

Frecuencia had a notable increase in weekly downloads, peaking at over 12K in early December, followed by a slight decline to around 1.4K by the end of the month. Active users also saw a significant rise, reaching approximately 13.5K in mid-December before tapering off to roughly 7.4K by the end of the quarter.

Zedge™ Wallpapers & Ringtones maintained steady weekly downloads, averaging around 2.3K throughout the quarter. The app's weekly revenue fluctuated, peaking at $100 in late November. Active users remained relatively stable, with minor fluctuations, ending the quarter at around 28.8K.

Fonts Keyboard experienced consistent weekly downloads, with numbers hovering around 2K to 3K. Revenue showed a gradual increase, reaching up to $140 in early December. The app saw a slight decline in active users, from approximately 17.4K at the start of the quarter to around 15K by the end.

Sticker Maker - WASticker had weekly downloads ranging from 1.1K to 2K, with a notable decrease towards the end of the quarter. Revenue remained minimal, peaking at $5 in early October. Active users experienced a downward trend, starting at around 6.7K and ending the quarter at approximately 5.6K.

Fonts Keyboard Themes & Emoji saw a steady increase in weekly downloads, peaking at 2.3K in late December. Active users also grew significantly, starting at around 2.1K and reaching nearly 3.9K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.